About the Client
Name: Derma Villa Clinics
Website Link–https://dermavilla.com/
Location: Mumbai, India
Industry: Dermatology & Aesthetic Skincare
Goal: Increase Google visibility, get more local patient leads, and grow appointment bookings.
The Problem: Great Clinic, But No One Could Find Them Online
When Derma Villa Clinics came to us, they had excellent services, experienced dermatologists, and a loyal offline customer base. But online? They were practically invisible. Their clinic:
- Was buried on page 3 of Google search results
- Had an incomplete Google Business Profile
- Was missing from local directories
- Got few inquiries despite having a beautiful website
This meant lost visibility, fewer patients, and slow clinic growth.
Our Smart Local SEO Game Plan
We designed and executed a powerful, step-by-step Local SEO strategy tailored for the healthcare industry:
1. Google Business Profile (GBP) Optimization
- Fully optimized GBP with services, categories, geo-tagged photos, and FAQs
- Added clinic branding and monthly posts to keep it active
- Encouraged 5-star reviews from satisfied patients
2. Location-Based Keyword Strategy
- Researched and targeted keywords like:
- “Best skin clinic in Mumbai”
- “Dermatologist near me”
- “Acne treatment Andheri East”
- Created highly optimized service pages with location tags
3. Local Directory Citations
- Submitted the clinic to 70+ trusted Indian directories (Justdial, Practo, Sulekha, etc.)
- Ensured consistent Name, Address, and Phone Number (NAP) across the web
4. Local Content That Converts
- Published helpful blogs answering skincare questions patients actually search for
- Added patient testimonials, FAQs, and city-specific content
5. Technical SEO & Speed Boost
- Fixed mobile issues and boosted page load speed
- Added schema for local business, reviews, and FAQs
6. High-Quality Local Backlinks
- Built niche-specific backlinks from health, wellness, and local blogs
7. Reputation Marketing
- Set up automated feedback collection
- Increased Google reviews from 8 to 79+ in just 4 months!
The Results: Stunning Growth in Just 4 Months
| KPI | Before SEO | After SEO |
| Google Maps Ranking | Not visible | Top 3 for 15+ keywords |
| Monthly Website Traffic | 400 | 1,800+ |
| Monthly Appointment Calls | 5–8 | 50–70+ |
| Google Reviews | 8 | 79 |
| Top 3 Keyword Rankings | 0 | 15+ |
Ranked #1 for:
1 Keyword – “Skin specilist”
2.Keyword-2 “Skin Dr Near Me”
Keyword-3 “Dermatologist near me”
Keyword-4- “Best Dermatologist Near Me”
What the Client Says:
Our bookings have exploded! We’ve never been this busy. Patients constantly say they found us on Google. The visibility is unbelievable.”
— Dr. [Client’s Name], Founder, Derma Villa Clinics
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